Media Planning and Buying in Bengaluru
Media planning decides where attention is bought and at what price. We plan and buy across digital, outdoor, print, radio and broadcast for brands in Bengaluru and across India, with negotiation and reporting handled transparently.
Discuss your media planning briefWhat we do
- Audience-led media strategy and channel mix
- Digital, programmatic and social media buying
- Outdoor, transit and retail media planning
- Print, radio and broadcast negotiation
- Campaign trafficking and quality control
- Consolidated cross-channel reporting
Key deliverables
- Media strategy and channel rationale
- Costed media plan and flowchart
- Negotiated rates and vendor contracts
- Campaign execution and monitoring
- Post-campaign analysis report
Why brands choose us for media planning
Plans built on audiences
Channel selection follows where the audience actually is, not where inventory is cheapest.
Transparent buying
Costs, rates and margins are shared openly in every plan.
Creative-aware planning
Formats are chosen with the creative team, so assets are made for the placements bought.
Our process
- 01
Brief
Objectives, market, budget and success measures.
- 02
Plan
Channel mix, weight, phasing and costing.
- 03
Buy
Negotiation, contracting and trafficking.
- 04
Report
In-flight optimisation and post-campaign analysis.
Industries we work with
- Real Estate
- Automotive
- Retail & Lifestyle
- Healthcare
- Education
Frequently asked questions
- Do you buy offline media as well as digital?
- Yes. We plan and buy outdoor, print, radio and broadcast alongside digital and programmatic channels.
- How is media performance reported?
- Campaigns are reported in one cross-channel view covering delivery, cost efficiency and outcomes against the original objectives.
Related services
Digital Marketing
Explore our digital marketing servicesBrand Strategy
Explore our brand strategy servicesContent Production
Explore our content production servicesYou can also browse selected El Dorado Media work, read about our Bengaluru studio or contact the team in Yeswanthpur.
Ready to start your media planning project?
Tell us about the brand, the timeline and the ambition. We'll come back with a point of view.